Guest Post by Linda Schmeltzer of Beautiful Day Bookkeeping
The goal of marketing is business growth. You market your products or services to bring in new customers, keep existing ones coming back, and build awareness of what you offer. However, effective marketing requires financial planning. When marketing is not part of your budget, it usually gets done at the last minute, or not at all, leading to wasted money without results.
The best way to make marketing effective is to treat it like any other business expense.
Set aside an appropriate percentage of your revenue and make sure every dollar you spend has a purpose. Whether you aim to increase foot traffic, raise your average sale, or bring back past customers, set clear goals and track the results.
Good marketing can improve your cash flow by bringing in more consistent income.
Cash flow is very simply the money moving in and out of your business for day-to-day operations. You can make a profit on paper but still run short if the money is not coming in at the right time. If your marketing is unplanned or you are spending without tracking results, it can actually drain your cash instead.
Integrating marketing into your budget and aligning it with your goals makes your business easier to manage. When you do, you will know what is working, what is not, and what to do next. You can ensure your money will be spent where it makes the most impact.
Wondering if your marketing is helping your bottom line?
KM Business & Marketing can help you plan the strategies and tactics that bring results, and Beautiful Day Bookkeeping can help you build a budget that supports it.
Book a consultation and let us help you put together a plan that brings results!