Our Consultants & Staff
Kristi Maxwell
Owner & Senior Consultant
Kristi Maxwell has been marketing for small and big brands alike for 20 years.
Her experience in blogging; corporate, personal, and community events; education; healthcare; holistic wellness; non-profits and fundraising; photography; publishing; real estate; and software and information technology, has taught her what it takes to learn an industry’s nuances and match them with the marketing strategies and tactics that best fit your goals.
She has built brands from the ground up, reinforced existing brands, created and maintained websites, developed email marketing programs, written numerous business and marketing plans, and even built marketing departments from scratch.
With experience in all areas of marketing to include word-of-mouth, direct mail, events, website creation, graphic design, online and social media marketing, and more, she is passionate about helping find the tactics that will define your brand.
Jim Hughes
Business & Retail Consultant
Jim Hughes has worked as an operations leader for over 34 years across multiple different industries. With a primary focus on the retail, supermarket, and produce industries, he knows how to help businesses achieve operational success, especially within the unique demands of a perishable product line.
He focuses on implementing business strategies that achieve tangible, scalable growth while maximizing operational efficiencies. Leading through character, he has built trust with colleagues and clients alike through his straightforward, results-oriented approach. Capable of bridging the gaps between cross-functional teams, he works to improve communication with key stakeholders as well as advance strategic partnerships via negotiation and collaboration.
Through data-driven analysis, he excels at identifying pain points and process inefficiencies in order to streamline operations and improve sales performance. His experience makes him an invaluable partner for any business looking to not only implement results-oriented strategies but also to maximize growth.