Our Consulting Services
We offer a wide variety of business and marketing consulting services and can help you with a one-time or an ongoing campaign to suit your goals. Click on each section below for more information.
Contact us today to schedule an initial 30-minute virtual consultation!
Marketing Consulting Services
- Planning & Strategy
- Branding, Logos, & Design
- Websites & SEO
- Digital Marketing
- Events
- Product & Campaign Launches
- Data & Analytics
- Process Optimization
The cornerstone of every marketing effort starts with a good plan full of strategies and tactics targeting specific goals. Whether its starting from scratch and creating a marketing plan for your entire organization or working on a single, specific campaign, we can help you build a solid foundation for all your marketing needs.
You can’t promote your business until you know WHO you are. This starts by building a consistent brand that includes logos, colors, appearance, and especially messaging. We can help you create a new brand from scratch, re-brand an existing organization, or simply get more consistent with the brand you’ve got.
We also offer full graphic design services for collateral design, such as business cards, brochures, posters, flyers, postcards, promotional items, and more.
In today’s online world, websites are a must-have for every business. Your website is your very own piece online real estate that belongs to your organization (not a social media corporation). It is a central hub with all the information your customers and prospects need to know or receive from you.
Since most consumers and businesses do their own online research before making purchasing decisions, it is important that your website be the best representation of your brand, your values, your offering, and your goals. We can design a site from scratch with targeted SEO in mind so your audience can find you when they need you.
There are many digital marketing options including email marketing, SMS marketing, online advertising, content marketing (i.e., blogging), social media marketing, and more. We can help you match the right mix of digital marketing tactics with your goals to help drive the business where you need it.
A note about social media: While social media marketing is often touted as the only digital marketing you need, KM Business & Marketing takes a different approach. Social media is a tool but not the entire toolbox. As such, we do not recommend it for every customer or heavily rely on it. It definitely has a place for certain niche markets and for organizations who have already spent time curating content and building their audience. But we recognize that social media requires a hefty time commitment that is not always realistic for businesses, and many times other marketing tactics are a better fit for your goals.
Events can be powerful ways to reach your audience and accomplish your goals. There is simply no substitute for getting to talk with your customers or prospects directly! We can help you plan or market an existing event, create an event from scratch, or even develop a full-scale event plan including multiple events.
When you have worked hard to develop a new product, service, or campaign for your organization, neglecting its launch plan can turn your hard work from feat to flop. We can help you make the most of your new endeavor as you bring it to market.
Marketing without analyzing data is like walking in the dark without a flashlight. Knowing your results and parameters helps you understand where you’ve been so you can better frame your future plans. Don’t have any data yet? Don’t worry! We can help you understand the metrics you need to collect and get you started while walking you through what they mean for your organization.
Evaluating your marketing processes is an important part of your success! Many organizations get stuck in a “we’ve always done it this way” loop that can end up being detrimental to your future and your bottom line. We can perform a marketing audit to evaluate your current processes and make suggestions for how to optimize them to meet your needs. Regular process reviews are an important part of ensuring that your time and money is being spent in the best possible way to achieve your goals.